kamal @ johnson-moo. com

Music Content:


Questions and Answers:

1) What is the biggest surprise most artists face?

Kamal: Usually, the biggest surprise artists face is how fast the money gets spent. When they hear their tour took in X amount of money in gross income, they often don’t realize that it costs about 98% of X to fund that tour. Funding entertainment endeavors is expensive. Artists should understand that in the beginning so they can plan accordingly.

2) What do artists need to understand about the entertainment business?

Kamal: Not to sound too discouraging, but they need to understand the simple reality that there’s an extremely high rate of failure.  For example, the music business has a 95% failure rate.  That means, even for the major labels, for every 100 albums that get released, 5 will break even and possibly make a profit.

3) Where can artists anticipate being profitable?

Kamal: In this digital age, live shows and merchandising seem to be the only reliable sources of income in the music business.  The simple truth is that you can’t bootleg the actual experience of being at a concert or wearing your favorite band’s shirt.  These are things that can’t be downloaded illegally, and as long as fans still want them, they can and will make money.

4) What is your most memorable experience as a professional in entertainment industry?

Kamal: The most memorable experience would be the day I woke up to an email in my inbox from a well-respected record label saying they wanted to sign my brother’s band who I managed at the time.  That was my first “break” in the music industry where I was finally in the position to make a deal happen.

5) Why should an artist or entertainer work with you?

Kamal: Because I have been managing artists for the past few years, I have a unique perspective regarding the needs of artists and how to translate those needs into a deal that works for them.  So many attorneys just walk away after a deal is done and don’t have to live with the consequences, but as a manager I’ve had to live with those contracts on a daily basis.

6) Do you have any tips for people looking to work in entertainment as a manager, agent or attorney?

Kamal: Be willing to explore new ways of making money for your clients.  Ten years ago, hardly anyone knew that ringtones could be so popular.  It’s true that the Internet has made things difficult for the music business, but it has also opened up many new possibilities.  Managers, agents and attorneys are now in a position to help shape the music industry in an unprecedented way, and forward-thinking individuals will be invaluable to their clients.

Bio: For the past several years, Mr. Moo has represented artists from various genres of music as both personal manager and attorney. In that time he has negotiated several types of entertainment contracts, including recording, music publishing, and producer agreements. Prior to this, Mr. Moo worked in the business affairs department of a boutique venture capital firm based in downtown Los Angeles. Mr. Moo earned his B.S. in Music Industry from the University of Southern California in 2002, his J.D. from Southwestern Law School in 2005, and was admitted to The State Bar of California in 2006. Mr. Moo was born in Kingston, Jamaica and raised in Miami.

Mr. Moo has previously worked with Arista Records, BMG Music Publishing, Universal Music Group, and law firm Carroll, Guido & Groffman.