App Privacy Policy
Apps that access or store consumers' personal information (e.g. name, email address, location) must include a privacy policy to comply with Federal law. The Federal Trade Commission investigates companies and developers that release apps and either fail to notify or misinform consumers about company information privacy practices. Consequences can include a lawsuit, civil penalties, injunctions and years of administrative compliance requirements. Similarly, California pursues claims against companies that mislead California consumers (LA Times).
Questions that should be addressed include:
- what information is collected?
- why is this information collected?
- how will information be used?
- who will have access to the information?
Contact us for help with your app privacy policy.
Of interest:
- App Privacy Policy Jovan Johnson's Gamasutra blog post
- App Law Have you covered your legal bases?
- Mobile App Consultant
- App Privacy
- California App Privacy